DSDN101 Project 3: Group work: Advertisement

Company Name: Spot Cleaning Company

Provides: A solution for cleaning up messes that is so efficient and effective that it removes every trace of the mess in a fraction of the time as other similar cleaning solutions.

Target Audience: 20 – 40 age group with little time or patience when it comes to having to clean up messes.

Slogan: “Clean up the mess”

The intentions of this advertisement is to sell a cleaning solution to the target demographic and differentiate the Spot Cleaning Company from other companies who sell similar solutions.

This advertisement targets its audience with strong visuals and sound that grabs their attention and leaves a lasting impression in their minds, so that the next time they need a cleaning solution the Spot Cleaning Company advertisement will instantly spring to mind.

The advertisement shows coke, paint, wood shavings, PVA glue and paper being spilt, spurted, dropped and mixed together on a white backdrop to the sound of classical music, and the video has a dirty quality feel to it which gives it an arty feel and further enhances the mess making. The final scene of a clean white backdrop with only the company slogan and the type of product on offer is cut to quickly with the music being cut off.

The idea of cutting to the white backdrop so abruptly is to show the audience that the Spot Cleaning Company’s cleaning solution is so efficient and effective that it cleans up a big mess in no time at all, and leaving no evidence that there was ever a mess there.

DSDN101 Project 3: Stop Motion Clip Ideas

DSDN101 Project 3: Inspiration: Stop Motion Movies

The Morph Files “Excercising”

Peter Lord interview – Morph creator

Stop Motion featuring a Len Lye soundtrack
I like the ripple effect created by the green circles and red lines as the circles go off the edge of the frame.

DEADLINE post-it stop motion

DEADLINE the making of

500 People in 100 Seconds! – I quite like this one.

And one more, using card cutouts. Pretty nifty wee movie.

A STOPMOTION HISTORY OF THE WORLD

Couldn’t help myself. Had to add another. It’s sort of matches a thought that was playing around in my head.
ebay stop motion viral

DSDN111 Project 2 Fluid Form

The A4 hand-in: Fluid Form precedents and writing

DSDN171 Blog 4: Curatorial for Fluid Form

“We’re more into sort of fluid structures that are simultaneously the most efficient, the most beautiful, the most engineered. You know what I mean? We like the balance you can get in there.”                                              Sean Booth

The inspiration for this model came from the idea of capturing smoke and suspending it. This bought to mind the Anzac bridge in Sydney, a cable-stayed bridge in which the cables support the bridge deck the further out it gets from the towers. (Wikipedia, 2012). The idea of the cable used in the bridge design was taken and applied to the model as a straight line of steel piercing the vellum and stabilizing the form of the curve whilst suspending it as if like a bridge, and the vellum in turn holds the wire in its place. The cold hardness of the steel contrasts against the flexible and seemingly delicate nature of the vellum that forms the curve.

From the smoke, the fluid form was taken, and layers of vellum shaped in a subtle curve were built up to capture the essence of the precedent, the way it creates sinuous forms that look three-dimensional and almost opaque yet still transparent due to the way it scatters light as they flow through the air. (Wikipedia, 2012). The vellum is thin, not quite opaque and easily manipulated into a curved form, while the wire is solid and rigid in it’s line evoking a sense of the cabling used in the bridge and the white filmy quality of the smoke.

References:

Booth, S. (n.d.). BrainyQuote.com. Retrieved May 10, 2012 from http://www.brainyquote.com/quotes/quotes/s/seanbooth242772.html

dgilder. (2009). Abstract smoke macro background. Image retrieved April 27, 2012, from http://www.flickr.com/photos/dgilder/3983542931

Sardaka. (2008). Anzac bridge, Sydney. Image retrieved May 1, 2012 from upload.wikimedia.org/wikipedia/commons/b/b5/Sydney0009.jpg

Wikipedia. (May 10, 2012). Cable-stayed bridge. Retrieved May 10, 2012 from en.wikipedia.org/wiki/Cable-stayed_bridge

Wikipedia. (April 29, 2012). Smoke. Retrieved May 10, 2012 from en.wikipedia.org/wiki/Smoke

DSDN101 Project 3: Branding

Fluid Form Sketchbook

These are some sketches of ideas for the Fluid Form project for DSDN111

Development of one word film

Playing around with an idea of evanesce on the screen in the lower left corner appearing to slowly dissolve into tiny e’s, v’s, a’s, n’s, s’s and c’s that will rise up and disappear out the right of the stage or slowly fade away to nothing as they rise.

Reference:

Steffmann, D. (2000). Packard Antique (font). Retrieved from http://www.dafont.com.

One Word Film

Storyboard for my word EVANESCE. Still required some comments to be added at this point

Evanesce: disappear gradually. Like morning mist or vapor.

Font: Packard Antique (Steffmann, D., 2000)

and the film

Unfortunately I didn’t plan my time as well as I should have to take into account any hiccups such as storyboards needing to be reworked or redone because of mistakes and I ran out of time to add the sound to my clip.  I had planned on adding, and plan to do anyway as I would like to finish this wee movie properly, the sound of white noise to the clip as I wanted a sound that was subtle and had the  same quality about it as the visuals. I thought that white noise at a fairly quiet level was kind of like the sound of silence which is a sound I associate with morning mist when everything is very still and it’s still too early for there to be much activity around making its own sounds. Actually the sound of my computer through the amplifier I have hooked up to it would work quite nicely. I would also like to add more letters to the film as well to try and replicate what I have in the storyboard.

Reference:

Steffmann, D. (2000). Packard Antique (font). Retrieved from http://www.dafont.com.

Evanesce development

Playing around with possibilities for the word, evanesce, for my film clip.

My first idea was of the word being on the screen from the start and slowly dissolving into lots of tiny letters of the word that rise up and off the screen. This was turned into a 5 second movie clip to show for the interim presentation. The final movie ended up quite different from the first because of the feedback that the movie made the word too obvious from the beginning and was too static as well. So these rough storyboards are a couple of different ideas I had before I settled on what became the final. The first idea was to start zoomed in on one of the letters starting to dissolve into more letters and then slowly pan out till the word becomes visible just before it disappears completely. I wasn’t too keen on this idea tho as I felt it didn’t really capture the meaning of the word, which is, gradually disappearing as if like mist or vapor. I wanted to try to use the qualities of mist or vapor to express the word’s meaning, which I feel is captured better in the second idea of starting with a screen filled with lots of little letters of the word moving out of the screen in a slow upwards direction or just gradually fading away while still in screen, and enlarging some of the letters during the clip to spell out the word.